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Oracle Commerce: Managing Your Site Using the Business Tools Rel 11 (CMSBT)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration: 3 Days

Price: SGD 3,165.00

This Oracle Commerce: Managing Your Site Using the Business Tools Rel 11 training will teach you how to use Oracle Commerce to manage a fully functioning site. Using Commerce Reference Store (CRS), you will explore all major areas of the business tools, while learning how to create a personalized site experience for each customer.

This course is appropriate for on-premises deployments only.

Learn To:

  • Strengthen customer relationships with dynamic personalization and scenarios.
  • Manage your catalog, other site content and business processes.
  • Apply Oracle Commerce technologies to business-critical problems.
  • Utilize best practices when designing and managing your site.
  • Promote upsell and cross-sell opportunities.
  • Create a personalized site experience for each customer.

Benefits to You

By investing in this course, you'll learn how to apply Oracle Commerce technologies to your organization's needs. Expert Oracle University instructors will help you explore Core Commerce Platform and Guided Search and Navigation capabilities, as well as where to customize your environment to maximize effectiveness. You'll also learn how to make key design decisions when planning your organization's site.

Participate in Hands-On Exercises

The hands-on lab exercises begin with a guided tour of Oracle Commerce features, and then move into more advanced skill building. You will have a chance to explore all major areas of the Oracle Commerce business tools.

Commerce Reference Store

Using CRS as the reference application, you will use the business tools to perform tasks to manage a typical site. Develop the knowledge to use the Business Control Center to manage site assets and Experience Manager to manage page experiences.

 

Who Should Attend

  • Business Analysts
  • Project Manager
  • Functional Implementer
  • Marketing

Course Certifications

This course is part of the following Certifications:

Prerequisites

Suggested Prerequisites:

  • Understanding of basic Web development is helpful
  • Experience with the software development cycle
  • Understanding of marketing and business processes

Course Objectives

  • Manage and publish all manner of web site content
  • Segment customers into meaningful groups and deliver content based on their preferences and behavior
  • Market products more effectively using cross-selling and upselling features
  • Develop detailed business requirements for specific scenario needs
  • Personalize customers’ web site experience with targeters, slots and scenarios
  • Apply Oracle Commerce technology to business-critical problems
  • Create and manage Oracle Commerce product catalogs
  • Create and deliver individualized pricing and promotions
  • Configure personalized guided search and navigation

Course Content

Introduction to Oracle Commerce

  • Capabilities and features of the Oracle Commerce
  • Core Commerce Platform
  • Guided Search and Navigation
  • The Business Tools
  • Commerce Reference Store overview

The Business Tools

  • Creating the site experience
  • The Business Control Center (BCC)
  • Experience Manager (XM)

Assets

  • Asset types
  • Browsing and editing assets
  • Creating new assets
  • Comparing asset versions

Projects

  • Understanding projects
  • Project preview and visual merchandising
  • Project tasks
  • Project assignments
  • Emergency projects

Workflows and Tasks

  • Default and custom workflows
  • Roles and tasks
  • Asset lifecycle and locking
  • Rollback
  • Asset editing conflict resolution

The Product Catalog

  • The catalog hierarchy
  • Catalog assets: Products, Categories, and SKUs
  • Advanced editing
  • Working with projects and assets in Merchandising

Pricing

  • The item pricing process
  • Standard pricing vs. price lists
  • Editing prices in products, SKUs, and price lists
  • Volume pricing
  • Assigning price lists to users

Promotions

  • Item, order, and shipping promotions
  • Promotion templates
  • Multiple promotions and stacking rules
  • Promotion filters and non-discountable
  • Global and individual promotions
  • Promotions visibility

Coupons

  • Creating, delivering, and redeeming coupons
  • Creating and exporting coupon batches

Marketing

  • Promotion Upsells
  • Cross selling and upselling
  • Featured products
  • Recommendations

Multisite

  • Common multisite approaches
  • Data sharing and site groups
  • Site administration in the BCC
  • Multisite best practices

Users

  • The user profile
  • User segments
  • Preview users

Scenarios

  • Building and managing Scenarios
  • Using Scenario templates

Personalization

  • Slots
  • Targeters
  • Content groups
  • Personalized email

Page Experience

  • Experience Manager driven pages
  • Content folders and items
  • Content triggers
  • Boost and bury
  • Experience Manager preview

Testing Changes

  • The staging environment
  • One-off deployment target
  • Preview server

 

Course ID: CMSBT


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