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IBM Digital Analytics Workshop Beyond the Basics (9T608G)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration : 2 Days

This onsite program, for intermediate to advanced users, is a bundle of 7 courses comprised of traditional classroom sessions and hands-on lab activities. Included modules are as follows: Marketing Optimization and Link Tracking, Site and Scenario Analysis, Making the Most of Segmentation, Implementing Role Based Reporting, Lab: Creating and Analyzing Marketing Attributions, Lab: Creating Segments, and Lab: Creating Clickstream and TruePath Reports.

Who Should Attend

  • Please refer to course overview for description information.


Course Certifications

This course is part of the following Certifications:


  • There are no prerequisites for this course.

Course Objectives

  • Correlate role-based business questions to the extensive sets of data available within Coremetrics Analytics

  • Apply strategies for identifying key visitor groups, monitoring patterns, and making informed decisions

  • Leverage the segmentation tools to build and apply segments to top level reports

  • Build attribution-based reports and analyze cross-channel influences

  • Create reports to analyze visitor behavior over defined paths

Course Content

  • Please refer to course overview for description information.


Course ID: 9T608G

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