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Social Studio 101 (SS101)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration: 1 Day

Social Media spending is continuing to increase and you’ll need one place to organize your social teams, plan and publish your content, engage with your customers, and analyze conversations occuring on social media. Comprehensive and hands-on, Social Studio 101 is the core training that ensures your success with Social Studio.

Who Should Attend

This course is designed for the social marketers who manage the social channel for their organization. 

Course Certifications

This course is part of the following Certifications:

Prerequisites

No prior knowledge of the Marketing Cloud is needed.

Course Objectives

During this course, you will learn how to:

• Organize teams and collaborate via workplaces

• Create, edit, and manage posts published to social accounts

• Interact directly with advocates, customers and detractors via post-level actions on your social accounts

• Build Topic Profiles that allow you to analyze what is being said on over a billion sources on the web

• Measure content performance and gain insights across the team

Course Content

Course ID: SS101


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