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Email 104: Email Automation (EMM104)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration: 1 Day

Comprehensive and hands-on, Email 104: Email Automation will help you discover how you can use the Marketing Cloud to automate activities within the Marketing Cloud. It’s a must for advanced users and administrators who want to automate day-to-day processes with the Email Application.

Who Should Attend

Email 104 is designed for:

• Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications

• Channel managers who will be responsible for the email channel within your organization

• Other groups that would benefit from deepening their knowledge of the email application

Course Certifications

This course is part of the following Certifications:


The prerequisites include a solid understanding of basic Marketing Cloud & Email concepts and functionality, and completion of the following online courses, which are available at

• Marketing Cloud 101: Getting Started

• Email 101: Getting Started with Email

• Email 102: Data Extensions

• Email 103: Data Segmentation

Course Objectives

When you complete this course, you’ll be able to use the Marketing Cloud automation tools to automate a welcome series email campaign. We cover in this course:

• What is Email Automation

• Explore automation tools:

- Playbooks

- Triggered Emails

- Automation Studio

- A Triggered Email and a Drip Campaign

Course Content

Course ID: EMM104

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