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Email 102: Data Extensions (EMM102)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Duration: 0.5 Day

Comprehensive and hands-on, Email 102: Data Extensions is essential training that ensures your success with managing your data within the Marketing Cloud. It’s a must for new users and administrators who don’t have familiarity with the Data Extension structure. e. We recommend users take this course before storing their data within the Marketing Cloud

Who Should Attend

Email 102 is designed for:

• New administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications

• New channel managers who will be responsible for the email channel within your organization

• IT Administrator who may be sending data files for you within the Marketing Cloud

• Other groups that would benefit from deepening their knowledge of the email application

Course Certifications

This course is part of the following Certifications:


The prerequisites include a solid understanding of basic Marketing Cloud & Email concepts and functionality, and completion of the following online courses, which are available at

• Marketing Cloud 101: Getting Started

• Email 101: Getting Started with Email

Course Objectives

When you complete this course, you’ll be able to:

• What Data Extensions Are

• How to create a Data Extension for Sending

• How to create a Data Extension to store data for email campaigns

• Importing Data via Import Activity

• The Relationship between the All Subscribers Table and Sendable Data Extensions

Course Content

Course ID: EMM102

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