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IBM Campaign 9.x Administration (9U05G)

  • Overview
  • Who Should Attend
  • Certifications
  • Prerequisites
  • Objectives
  • Content
  • Schedule
Course Overview

Course Duration 2 days.
IBM Campaign 9.x Administration - This course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

Who Should Attend

  • This intermediate course is for marketing administrators who are responsible for management and administration of marketing campaigns.

Course Certifications

This course is part of the following Certifications:

Prerequisites

You should complete:
  • Building Campaigns (9U010) or equivalent

Course Objectives

  • Describe the functional architecture of the IBM Marketing Platform and IBM Campaign
  • Configure components of the IBM Marketing Platform, including dashboards, and the Scheduler
  • Manage security for users and objects
  • Use a variety of techniques to monitor and improve the performance of an IBM Campaign installation
  • Configure IBM Campaign for data source access, set up audience levels, and create custom attributes
  • Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization

Course Content

IBM Campaign Architecture
  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite - Marketing View
  • Security Architecture
  • Storage Architecture
IBM Marketing Platform Configuration
  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy'
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems
IBM Campaign - Specific Configuration
  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types
Performance
  • How Campaign Works - A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring
IBM Campaign Reports
  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports

Course ID: 9U05G


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